Gender Equality

Gender is a key consideration in development. It is a way of looking at how social norms and power structures impact on the lives and opportunities available to different groups of men and women. Globally, more women than men live in poverty. Women are also less likely than men to receive basic education and to be appointed to a political position in most countries. Understanding that men and women, boys and girls experience poverty differently and face different barriers in accessing services, economic resources and political opportunities helps to guide our programmes. We integrate a gender-approach to all of our work, have a strong organisational gender policy upon which all of our work rests, work with overseas organisations who are leaders in the women’s rights movement, and assist partners to better integrate gender equality into their programmes.

Human Rights

Human rights approaches combine international, regional and national legal frameworks. Human rights can also be defined collectively, most commonly by indigenous peoples. Approaches to promoting human rights can therefore involve both 'bottom up' empowerment and 'top down' strengthening of accountability institutions. They also necessitate efforts to tackle structural inequalities caused by exclusion, discrimination and unequal power relations. In our work we place an emphasis on identifying which right(s) are at the centre of the issue we are dealing with, in looking at who in each situation is the “duty-bearer” for that right, and focus programmes on helping marginalised people to better understand their human rights and to build the capacity to be able to claim them.

Social Justice

Social justice is based on the values of fairness, equality, respect for diversity, access to social protection, and the application of human rights in all spheres of life, including in the workplace. We strive to integrate social justice principles throughout our work, from ensuring that our programmes adopt a human rights approach, to ensuring that marginalised and vulnerable people are at the forefront of our work in Canada and abroad, to ensuring that the rights of indigenous peoples are strengthened through our work. Social justice is not just something that is “done to others”, it emanates from the centre of the organisation and includes a commitment to maintaining a diverse staff and Board where women and indigenous people are represented in leadership positions, to maintaining a fair and empowering workplace.

VIDEA is committed to ending global poverty and creating a more just and equitable world.

We live in a world where extreme poverty and a lack of access to education, health care, a clean environment, gender equality, human rights and economic opportunities are a reality for many. The challenges of poverty are exacerbated by the HIV-AIDS pandemic, which is having a profound effect on daily life and social and economic development.

We believe that a key part of addressing these challenges is to work with youth and community in Canada, to build lasting relationships with overseas partners and communities, and to advocate for global responsibility. Our approach involves innovative education in schools, engaging the public, overseas exchanges, and community-based international development projects.

Carrying forth a legacy of strong programming over 37 years, VIDEA takes pride in our vibrant Indigenous Knowledge, Youth and Schools, International, Research, and Public Engagement Programs. Our work is carried out across BC, the Yukon and Eastern and Southern Africa by over 100 volunteers who in the last year gave over 10,000 volunteer hours to activities that engaged over 25,000 British Colombians and benefited more than 27,000 vulnerable women and men, girls and boys in sub-Saharan Africa.

VIDEA could not do the work that we do without the tremendous support of our many volunteers! They really do drive our organisation. Two groups in particular are incredibly dedicated and constantly go above and beyond to support projects or programmes that need an extra boost. Kelowna Zambia Partnership and Nelson Area Kaoma Alliance are groups located in the interior of BC who partner with communities in Zambia (through our partner organisation Women for Change) to create sustaining links of friendship and solidarity.

VIDEA would like to acknowledge the ancestral, traditional and unceded Indigenous territories of the WS'ANEC' (Saanich), Tsartlip and Tsawout (central Saanich), Lekwungen (Songhees), Wyomilth (Esquimalt) and T'Sou-ke (Sooke) Coast Salish Peoples, on whose territory we work, live and play.