Leading up to Global Kindness Day on November 13th, a group of Indigenous, LGBTQ+, and socially conscious youth will come together to learn powerful tools of storytelling through social media—developing skills in digital content creation, marketing, and creative engagement.
But this isn’t just about going viral—it’s about sharing messages that matter.
Grounded in Indigenous teachings that remind us everything is connected, this campaign will carry the message of kindness: kindness to the land that holds us, kindness to one another across our differences, and kindness to ourselves. These youth will speak in the language of their generation—through Instagram, Facebook, and TikTok—but the teachings are timeless: when we take care of the land, the land takes care of us. When we lift each other up, we all grow stronger.
Their campaign is a call to action, a reminder, and a vision. Imagine what we could build—what we could heal—if we followed their lead, and simply chose kindness, every day.